Trustees of Northeastern Ohio Universities Colleges of Medicine and Pharmacy, more succinctly known as NEOUCOM, voted unanimously Thursday to change (and shorten) the university’s name.
Introducing… Northeast Ohio Medical University.
“The new name being presented is one that is very close to NEOUCOM’s roots, and also pays respect to the geographic area that we serve and to our successful educational and research programs in medicine, pharmacy and community health,” said the university’s president, Jay Gershen, in a release. “We look forward to getting this name approved by the legislature and further developing the brand as a premier medical university.”
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Established by the Ohio legislature in 1973, the Rootstown, Ohio, university is a state medical school that partnered the University of Akron, Kent State University and Youngstown State University until 2008, when Cleveland State University joined the group.
The university has struggled with its name for years as it added centers, institutes and colleges. But its leaders decided on a name change only after reviewing research indicating “strong support” for a new name and rebranding effort among constituents.
The name change is part of a transformational process that includes a strategic plan, organizational review and campus master plan.
FOR IMMEDIATE RELEASE DATE: July 29, 2010
Contact: Cristine Boyd
330-325-6673
NEOUCOM Board of Trustees moves forward in process of university name change
ROOTSTOWN, OHIO – At a special meeting held July 27, 2010, the Northeastern Ohio Universities Colleges of Medicine and Pharmacy (NEOUCOM) Board of Trustees unanimously voted to move forward in the process of changing the University’s name.
The University recently underwent a naming and branding review that included focus groups, surveys and extensive interviews with faculty, staff, students and alumni, as well as external partners and community leaders. The results of the research were presented to the NEOUCOM Board of Trustees, who after careful and thoughtful deliberation, unanimously voted to approve to move a name forward for further consideration.
The name that was approved for further action by the Board is Northeast Ohio Medical University.
“The new name being presented is one that is very close to NEOUCOM’s roots, and also pays respect to the geographic area that we serve and to our successful educational and research programs in medicine, pharmacy and community health,” said President Jay Gershen. “We look forward to getting this name approved by the legislature and further developing the brand as a premier medical university.”
Although NEOUCOM has been considering a name change for many years to better reflect the institution’s growth as a medical university with many colleges of study, the decision to move forward with a name change was made final after reviewing the results of the research, which indicated strong support for a new name and rebranding effort among constituent groups.
“The current name no longer reflects who we are as a University. In addition to a College of Medicine and a College of Pharmacy, we also added a College of Graduate Studies last year,” said Gershen. “We are a strong institution with a health sciences curriculum, and we want a strong name that reflects who we are and who we serve.”
The name change is one part of a multi-phase transformational process the University is undertaking. Other initiatives currently underway include a strategic plan, organizational review and campus master plan.
The Northeastern Ohio Universities Colleges of Medicine and Pharmacy (NEOUCOM) is a community-based, public institution offering both a doctor of medicine (M.D.) and a doctor of pharmacy (Pharm.D.) degree. The colleges’ educational partners include teaching hospitals, community pharmacies, boards of health and four northeast Ohio public universities. Through these and other collaborative arrangements, the colleges participate in the Consortium of Eastern Ohio Master of Public Health program and offer graduate-level coursework and research opportunities leading to master’s and doctoral degrees in biomedical sciences and biomedical engineering. NEOUCOM is a founding member of the Austen BioInnovation Institute in Akron.
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