MedCity News, MassDevice complete content-sharing agreement

MedCity News has completed a content-sharing agreement with the online business journal MassDevice that will deliver MedCity News content to broader audiences and provide valuable news to MedCity News’ global audience of health care stakeholders.

MedCity News readers want valuable relevant, quality content. And as a news service, MedCity News hopes to spread its content to other media. So under the agreement, MedCity News can use any coverage from MassDevice, a Boston-based online journal that covers the medical device industry. In addition, MassDevice can use any content generated by MedCity News, which follows innovation, influence and business in Minnesota and Ohio, as medical deal flow from the rest of the Midwest.

MassDevice used the first MedCity News item today: A report on the ev3 catheter recall.

“We’re delighted to begin 2010 with what we believe will be a long and fruitful relationship with MedCity News, which we’ve long admired as a premium source of health care-related news and information,” MassDevice editor Brad Perriello said. “MedCity News does a great job covering a wide and vibrant beat, both in its home base of Cleveland and, more recently, in Minneapolis. Adding its top-notch coverage to our own groundbreaking coverage of the medical device industry can only enhance the value we bring to our audience. We look forward to developing this relationship in the coming months and years.”

This is one of several syndication agreements made by MedCity News in recent months. Content partners also include WKYC-TV and the Akron Beacon Journal. MedCity News recently expanded into Minnesota and is pursuing syndication agreements there, in Ohio and in other states.

MedCity News President Chris Seper said: “The future of media is in collaboration. Next-generation news services like MedCity News and MassDevice not only serve traditional media and their own audiences, but they can help each other. Our audience, which has a vested interest in health care, craves strong, actionable coverage of the medical industry. MassDevice helps deliver that, and we’re excited to expose new markets and new readers to MedCity News’ valuable information, too.”