Why the iPad falls short for health care: MedCity Morning Read, Jan. 28, 2010

Apple has finally drawn back the curtains on its Tablet, er, iPad so what will it mean for health care? The short answer is, of course, “It’s too early to tell.” The long answer is, well, maybe not as much as we’d hoped.

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Invacare employees to President Obama: Please c’mon by

Employees of home health care equipment maker Invacare Corp. are using YouTube videos to woo President Obama to visit their company during his White House to Main Street Tour through Lorain County on Jan. 22.

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Gen X and Y providers continue to push the edge on Facebook

Tannus Quatre says young providers should “by all means, connect with friends online connect with strangers.” But, too often, these same physicians forget their reputations are at stake.

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Mayo grabs more social media mindshare, adds a radio program and medical applications

Mayo Clinic Medical Edge Weekend is one of two online initiatives the health system announced this week. It also unveiled improvements to its Mayo Clinic Health Manager that add tracking applications to monitor and manage stress, blood pressure and cholesterol.

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Hospitals still yet to get a following on Twitter?

There are no Ashton Kutcher’s in health care, according to a review of the popularity of hospitals on Twitter.

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Cleveland Clinic launches its own WebMD

More health-care institutions have tried to turn their medical knowledge outward as they witness the success of social media and sites like WedMD. The Clinic’s site culls the information from many of its print and other online publications, draws from a video database, includes its alphabetic index of health problems and intersperses personal stories about diseases.

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Sure doctors are on Twitter. But is there anyone you want to read?

There’s an increasing discussion about where to find the best medical reads on Twitter. Here are a few doctors worth following.

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Welcome to the Web, doctor. Can I trust you?

A quartet of health systems are experimenting with MedicalMommas, a fledgling social network for health-conscious mothers. Akron Children’s Hospital, Cleveland Clinic, Emory Healthcare and Children’s Healthcare of Atlanta have signed on as strategic partners – a new way to find the appropriate method to join with patients online.

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The Onion calls. It wants to spoof your hospital. Do you have the guts to say yes?

Just in case anyone needed a reminder which is the world’s the most recognizable health-care system, God, The Onion — or both — sent a reminder. But are hospitals so comfortable with social media that they cheer when The Onion singles them out?

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Q & A: How hospitals can really listen and why social media is overrated (for now)

“The old approach was ‘I want to tell you all about me as a hospital. I want to tell you I am everything you need,’ ” said Robin Segbers, vice president for Point to Point Healthcare. But in an era of job cuts, high health-care costs and a glut of information, candor — no matter what the answer — is the best option, she said.

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