It’s the sort of thing that was inevitable — two companies of the same name want a Facebook page. Administrative wires got crossed and hey, presto, we have a 21st century legal dispute to resolve.In this case, Merck KGAa, based in Darmstadt, Germany, filed a request for Facebook page www.facebook.com/merck in March 2010, according to [...]

Attendance at this year’s Health Care Social Media Summit, which kicked off Monday and continues through Wednesday at Mayo Clinic in Rochester, Minnesota, has more than doubled from last year. And many of the summit’s 375 attendees have been keeping the Twitter stream #mayoregan flowing with something like 100 tweets an hour today.That’s because more [...]

Medical device marketing consultant Joe Hage is on a mission: To help your company generate more leads.How does he determine which companies need help? ’Ilook to see how easy is it for me to leave my contact information,’ he says. And don’t ask him for his physical address or industry. ’If I want to find [...]