Brian Baum

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The Consumer “Health Experience”

Our society has evolved to the point of “experiences”. No longer is there a simple purchase in any industry. Purchasing a product or service has become an “experience”. Perhaps Steve Jobs can be credited with formalizing the experience approach at Apple. Whether product design, end to end software/hardware control, marketing, store design, online experiences, product […]

News

The HIE Phenomena – is it time to say “enough”?

On August 5, 2014 Anthem Blue Cross and Blue Shield of California announced they would jointly invest $80 million in creating a state health information exchange for California – Cal Index. An article in the San Francisco Business Times stated: “other efforts to create such a statewide exchange, including the now-defunct CalRHIO and Cal eConnect, […]

Daily

HIT interoperability will happen when the cost of isolation becomes too high

Following the June release of ONC’s Ten Year Vision to Achieve an Interoperable Health IT Infrastructure, National Coordinator for Health IT Dr. Karen DeSalvo posted, “We have heard loudly and clearly that interoperability is a national priority.” While there can be no doubt that interoperability in the health IT infrastructure is desirable, it is not […]