Health IT, Hospitals

Cell phone as wallet, human battery, fuzzy Glomper stand out in SXSW marketing blitz

This annual Internet conference is a visual extravaganza. These are the companies and the marketing […]

This annual Internet conference is a visual extravaganza. These are the companies and the marketing efforts that rose above the noise.

The most memorable brands were the ones that provided a critical service. Catch a Chevy cars picked up and dropped off festival folks all over town. People who had waited an hour or more for a shuttle ride to the convention center were thrilled to get a fast, free ride downtown. Also, Samsung charging towers were ubiquitous in the session halls.

Customers will remember those experiences long after the made-up name of a fuzzy mascot has faded.

 

Veronica Combs

Veronica is an independent journalist and communications strategist. For more than 10 years, she has covered health and healthcare with a focus on innovation and patient engagement. Most recently she managed strategic partnerships and communications for AIR Louisville, a digital health project focused on asthma. The team recruited 7 employer partners, enrolled 1,100 participants and collected more than 250,000 data points about rescue inhaler use. Veronica has worked for startups for almost 20 years doing everything from launching blogs, newsletters and patient communities to recruiting speakers, moderating panel conversations and developing new products. You can reach her on Twitter @vmcombs.

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