Hospitals

Cleveland Clinic inks heart care affiliation deals with two N.C. hospitals

As part of its continuing quest to diversify its revenue sources beyond Ohio, Cleveland Clinic […]

As part of its continuing quest to diversify its revenue sources beyond Ohio, Cleveland Clinic has established heart-care affiliation partnerships with two North Carolina hospitals.

A Cleveland Clinic spokeswoman last month told MedCity News that the renowned health system was targeting partnerships around heart care, cancer care and neurology for its affiliation program.

Affiliations offer “an opportunity for Cleveland Clinic to transfer intellectual property and increase the quality of healthcare across the country,” a Clinic spokesman said at the time. “Cleveland Clinic does receive an annual affiliation fee, and the programs offer a unique opportunity to extend the Cleveland Clinic reputation and brand.”

The Clinic’s new North Carolina affiliates are Novant Health’s Presbyterian Hospital in Charlotte and Forsyth Medical Center in Winston-Salem, the Charlotte Business Journal reported. The affiliation with the two Novant hospitals is the first to include all aspects of cardiac care, instead of just cardiac surgery.

The Clinic’s heart program now is affiliated with eight out-of-state institutions. Prior to the North Carolina deal, the most recently announced affiliation deal was with Central DuPage Hospital in Illinois, an agreement struck last year.

For hospitals, the main benefit of establishing an affiliation agreement with the Clinic comes from the opportunity to improve care quality through access to and implementation of the Clinic’s best practices and protocols. Affiliate hospitals also are able to use the Clinic’s name in marketing efforts, which certainly doesn’t hurt when it comes to the Clinic’s heart care program, ranked No. 1 in the country by U.S. News and World Report for 17 consecutive years.

“When you’re associated and affiliated with the best in the world, I will speculate that there is a marketing benefit to that for sure,” Novant CEO Paul Wiles told the Triad Area Business Journal.

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