A startup that makes an intravenous-tube-securing device has changed its name and hired a chief executive officer.
Linebacker is the new name for the former SyberMed Enterprises, with the name change reflecting an emphasis on the company’s product rather than its founder, Dr. David Sybert, who is also chairman of the department of anesthesia at Riverside Methodist Hospital in Columbus, Ohio.
Linebacker is also the name of the company’s product, a disposable low-cost device designed to lock in a catheter and IV line with a hook-and-loop closure. The company says the device is stronger, more comfortable and more secure than medical tape. The device comes with a strap that allows for customization for patients.
Along with the name change, Linebacker has hired former Roche Diagnostics veteran Jack Kromar as its new CEO, according to a statement from the company. At Roche, Kromar held various sales, marketing and management positions, including vice president of corporate accounts in the U.S. He also worked as CEO of Columbus-based diabetes glucose-monitoring company DIRAmed.
“There’s a point at which a part-time CEO isn’t going to actually take the company forward,” Sybert told Columbus Business First. “We need to get the business guys involved.”
Sybert had previously been CEO of the company, in addition to his work at Riverside.
The company released pediatric and neonatal versions of the device earlier this year after having already developed an adult version.
