Updated: 3:05 p.m.
The ultimate validation of any corporate initiative is a big, fat embrace by popular culture. So chalk up another win for Mayo Clinic’s industry-leading healthcare social media program. It’s been recognized by the Charlie Sheen crowd.
Sheen, who’s had a minor public meltdown recently, is on the hunt for an intern to help run his social media. He’s choosing his hire in a kind of NCAA tournament bracket/American Idol-style competition.
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Competitors are carrying out their audition in part through Twitter via the hashtag #tigerbloodintern.
A question in Round 3 of the competition: What is the best company using social media today and why?
Minnesota-area Sheen intern contestant Shannah Henderson’s answer: Mayo Clinic. Among the reasons laid out in her two-minute video: the ability to use Mayo’s personalized patient account to refill her “Tiger blood prescription online.”
“We first saw this yesterday (so I knew it wasn’t an April Fool’s joke), and I tweeted that I never thought I’d hear Charlie Sheen and Mayo Clinic mentioned together,” said Lee Aase, director of the Center for Social Media at Mayo Clinic.
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“Health care has lagged behind other industries in social media use, so it’s nice to have Mayo Clinic mentioned among those doing it well,” he added.
If pop culture took over the best hospitals rankings from U.S. News & World Report, Mayo would finish first annually. Back in 2009, The Onion published a spoof in which God checked into Mayo for a routine physical.
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