Health IT

Minnesota Health IT firm hires its first chief medical officer

Health IT firm RedBrick Health hires its first chief medical officer. Read more about the wellness firm and its new hire.

Health IT firm RedBrick Health has hired its first chief medical officer in response to a rapid growth in business,
a spokeswoman said Thursday.

The Minneapolis, Minnesota-based software firm that promotes wellness has named Jeff Dobro to the newly created position of CMO. Under Dobro’s leadership, the company’s clinical side — consulting, clinical product development and clinical program oversight — will be consolidated.

Previously, Dobro was senior consultant and eastern region practice leader in Towers Watson’s Health Management practice. He was also a financial analyst covering the healthcare industry for five years prior to that. Other roles include principal at Creative Medical Management, chief medical officer at Telesis Medical Management and regional chief medical officer at New York Life.

“We’re thrilled to have a widely respected medical leader like Jeff join the RedBrick Health leadership team,” said Kyle Rolfing, RedBrick’s CEO, in a statement. “His depth and industry expertise will be put to work helping us advance the clinical dimension of our innovative approach to gaining broad-based engagement and producing lasting health behavior change.”

Founded in 2006, RedBrick counts Minnesota agribusiness giant Cargill, Illinois-based food company Sara Lee and New York-based medical diagnostic equipment maker Welch Allyn as its clients. The company has raised $45 million since late 2006. But in a February filing with the U.S. Securities and Exchange Commission, the company said it raised another $5 million, although it hopes to raise $10 million more.

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