Minnesota’s RedBrick Health hires former RelayHealth executive as marketing chief

MINNEAPOLIS, Minnesota — Wellness company RedBrick Health Corp. has hired a former RelayHealth executive as its new chief marketing officer.

Eric Zimmerman, a 20-year industry veteran, will oversee marketing strategy and execution, product innovation and consumer experience for RedBrick, according to a statement from the company.

Founded in 2006, RedBrick works with large, self-insured employers and runs health and wellness, as well as disease-management programs. It bills itself as a company “that helps employees and family members take concrete steps to improve their health while earning lower health care costs.”

The company has raised a total of $45 million in venture capital money and boasts an impressive roster of investors and clients, including Kleiner Perkins Caufield & Byers, Versant Ventures, Target Corp., Welch Allyn and Conseco.

Zimmerman previously worked with Johnson & Johnson’s health management company and held the title of senior vice president of marketing at RelayHealth, an Atlanta-based health technology firm. Most recently, he was chief innovation officer at Virginia-based pharmacy technology company Miraxa.

“RedBrick Health is in the right place at the right time,” said Zimmerman. “The market is rapidly moving toward accountability-based health care models, while simultaneously demanding greater alignment and use of health incentives.”